Trevor Choy practices exclusively in intellectual property law. Prior to his legal career, he worked in the advertising industry, and gained experience in brand development. He now uses this knowledge to deliver expert advice on all aspects of product and brand development and protection.

EDUCATIONAL BACKGROUND

Trevor was educated at Scotch College (Dux - Junior School) and University High School (Gifted Children’s Task Force Acceleration Program), and studied law at Monash University, attaining B.Juris/LL.B qualifications.

CAREER

Trevor worked for 4 years in the advertising industry before commencing his legal career in 1994. He practised at commercial law firms Jerrard & Stuk (1994 to 1998) and McMahon Fearnley (1998 to 1999) before setting up Choy Lawyers in 1999. He is the only Australian lawyer to have previously worked in the advertising industry, and this unique experience supports his specialisation in brand protection law, encompassing trade marks, copyright and registered designs. His particular skill lies in understanding both marketing and legal perspectives simultaneously, enabling the development of innovative solutions to legal problems.
Choy Lawyers acts for Australian and international consumer product companies and manufacturers, particularly on the development and protection of new products and brands. These include several from the BRW Top 1000 Australian Companies and the BRW 100 Fastest-Growing Australian Companies lists. In 2005, Choy Lawyers won the Best Intellectual Property Law Firm award at the Australian Law Awards.

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